Masaş — Decorative Metal Packaging
Biscuit and cookie tin packaging — Masaş
Industry

Biscuit and cookie tin packaging

Big round and rectangular tins that keep biscuits crisp — and get reused for years.

The biscuit tin is a classic for a reason: rigid metal keeps cookies whole, a fitted lid keeps dust and handling out, and the printed tin becomes a household keepsake reused for years. For assortments and gift ranges it does what carton cannot — protect a delicate product and look the part on a festive shelf. Every tin is food-safe lined, printed to your artwork and made under our own roof. Offset-printed on food-safe tinplate and produced to order, these custom biscuit tins ship as wholesale runs from our own factory.

Trusted by

Brands we already produce for

In this category we produce for the brands below — tooling, food-safe offset printing and final assembly all happen in our own plant in İstanbul.

Nestlé
Nestlé
Global food group

Tins ready for your range

Fully printable to your artwork · custom runs 5,000–25,000 pcs.

Formats that suit a biscuit range

Round assortment tins are the traditional answer for a mixed selection: one deep tin, a slip-on lid, and enough floor area for the pieces to sit in one or two layers. Rectangular and square formats suit shortbread, wafer and single-variety ranges, where the biscuit shape decides the footprint rather than the other way round. Hinged lids make a tin that gets opened and closed daily feel deliberate; window and crystal lids let a decorated biscuit sell itself on the shelf. If none of the shapes we already hold fits the range, we cut new tooling in our own tool room.

What the tin protects against, and what it does not

Rigid tinplate is the reason biscuits arrive whole: it takes the crush that a carton passes straight through to the product, and it blocks light entirely. The fitted lid keeps dust, handling and everyday humidity out of an opened pack far better than a folded carton flap. What a decorative tin does not do is seal — it is not airtight. For a long ambient shelf life the barrier work is done by a sealed inner pouch or by individually flow-wrapped portions, with the tin as the protective, reusable outer. Anyone who tells you a printed decorative tin is hermetic is selling you something else.

Printing a seasonal range

Biscuit tins are bought with the eyes in November and kept in the kitchen until March, so the print has to survive being handled. Artwork is offset-printed on the flat sheet in Pantone-matched colour, then protected by an overprint varnish — matte, gloss or soft-touch. Embossing and debossing are formed into the metal itself, which is how a quilted lid or an engraved crest reads as expensive rather than printed. The artwork is exclusively yours and is never used for anyone else. A repeat run with new artwork on the same mould takes the same 4–6 weeks as the first one, with no tooling involved.

Planning a Christmas or seasonal launch backwards

Seasonal biscuit ranges fail on the calendar more often than on the product. Retail wants the goods in the depot by September or October, and production runs 4–6 weeks from approved artwork on a mould we already hold. A brand-new shape adds roughly eight weeks of tooling before that — so twelve to fourteen weeks in total, and artwork has to be signed off in early summer. Sampling comes first: we send a real tin from production free of charge so you can hold the format before committing, and you cover only the courier.

What brands use these tins for

Make it unmistakably yours

Every tin is designed, tooled, offset-printed and formed under our own roof. Choose the shape and size, your Pantone-matched artwork, a food-safe interior lacquer, and finishes from matte and gloss to soft-touch, embossing and metallic inks.

Frequently asked questions

Do biscuit tins keep cookies fresh and whole?

Yes — rigid tinplate protects biscuits from crushing and a fitted lid slows moisture far better than carton, helping cookies stay crisp and intact through transit and on the shelf.

Are the tins food-safe for direct biscuit contact?

Yes. The interior is lined with a food-grade lacquer matched to your product, so biscuits never touch bare metal. Food-contact suitability is confirmed per project against the applicable regulations.

Can you print a premium or festive assortment design?

Yes — we offset-print your artwork with Pantone-matched colours and add embossing, soft-touch, gloss and metallic-ink finishes for gift-worthy seasonal tins.

What is the minimum order for custom biscuit tins?

Custom-printed runs are typically 5,000–25,000 pieces per design and size — larger assortment tins at the lower end. Below that, the printing plates and press setup dominate the unit price. Plain, unprinted tins on a mould we already hold can be supplied in smaller quantities; printed tins are always made to order, because we hold moulds rather than finished printed stock.

Can you make large round or rectangular assortment tins?

Yes, and both are among the formats we tool most often. Where a shape already exists in our mould library there is no tooling charge and no eight-week tooling wait; where it does not, our own tool room cuts it. The mould is built and kept at our factory in İstanbul — your artwork is exclusive to you, the shape is not unless that is agreed separately.

How long do biscuits stay crisp in a tin?

The tin does the mechanical and light protection; it does not do the moisture barrier, because a decorative tin is not airtight. Crispness over a long ambient shelf life comes from a sealed inner pouch or individually flow-wrapped portions inside the tin. Once a household opens it, the fitted lid keeps biscuits noticeably better than a carton — which is why the tin stays in the kitchen long after the biscuits are gone.

When do I need to order for a Christmas range?

Work backwards from the depot date. Production is 4–6 weeks from approved artwork on a mould we already hold, so a September delivery means artwork approved by late July. If the range needs a brand-new shape, add roughly eight weeks of tooling on top — twelve to fourteen weeks in total, which puts artwork approval in early summer. Repeat seasons on the same mould are the short path.

Can I see a real biscuit tin before ordering?

Yes. We send an existing tin from production free of charge and you cover only the courier. It will not carry your artwork — it is a sample of the format, the metal and the build quality, which is what you actually need to judge before committing to a run of several thousand.

Make it yours

Your shape, your colours, your artwork — printed and produced in-house.

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